“Asian Thruth” is the EP marking the debut of Marco Dionigi with UMM label (Media Records) in the house scene, nu disco and i progressive. With tracks like “When The Sun Go Down” and “Moving Around”, the Italian DJ, between dub and afro electronics, takes us back to the maze of nights spent in amazing clubs like Mazoom and Alter Ego. Dionigi has covered the A&R role with Quantistic Division. But, he says, of course, today, speaking of UMM. “This is a label that has made the history of house music, but things do change. It will certainly be an extremely positive new adventure and above all no worries: just a great excitement to start”.
So kind genre will UMM focus on?
“Old fans need to understand one thing: UMM has changed its image, it has changed its journey. After all, I was called to make a radical change. The nu disco will be the predominant music with any kind of music contamination, from new age to house, to electronic, to ethnic passing through deep and cosmic. This is the new trend that is emerging especially abroad. Musically we will go back to be propelled back into the future. Weird, isn’t it?”.
How did you get to work with Bortolotti, Media Records and UMM?
“GFB called me because he wanted to give UMM a new identity. Like me, he doesn’t like to look at the past: he is a visionary a bit like me, and he was very impressed by the nu disco and electro productions; he asked me to lead the label and build a new music reality on it. Let’s be clear, he’s so nice and I couldn’t say no”.
What are the responsibilities for you as UMM A&R?
“I will take care of all the output, and of course the music. It will have to have all a logical thread. I do not believe in all-encompassing labels: you just end up being hurt. We will try to do one thing and we will try to do it well”.
What are you going to focus on?
“I will leverage on all I have. I will invest on artists I know and who are very good at producing music and of course I will also expect a lot of demos to listen to, both Italian and foreign. I will obviously try many productions made by me, after all I’m a DJ and producer. There will be EPs, albums, in short, lots of quality music”.
What are the next releases? What’s in the pipeline for UMM?
“There are already two products ready for release and four more in the queue. But first we have to do the rest of the work and smooth the corners, and when we are ready, and it will take very little, we will have our launch”.
What’s the difference between the new and the old UMM?
“It will maintain its position, i.e. making avant-garde music and pure clubbing sound. We will look forward and not back. We will explore and experiment a lot, through music. We have to take an example from the past, to be able to go back to creating interesting and intelligent things to pass the test of time. The ‘80s and early ‘90s were so full of emotion. I will offer quality. It will be up to the public to follow the present and give up the past”.