The analogue conseguence of BXR

A new project uses modular technology: for techno live is really crucial

Ivan aka GHOST303, Phil and 6470 have been able to record jam sessions in the studio to extrapolate sounds that will probably create a collaboration. The three musketeers say: “the BXR was, is and will remain… The Sound of the Future”. The BXR sound of the coming years will be radioactive, dirty, crude and high-tech at the same time: “Retro futuristic, minimal kind of techno with shitloads of glitching and headspace”.

“We are now putting stuff together for this new modular live techno project that is basically a collaborative concept between Davide and me, probably spiced up with audiovisual live”, say GHOST303. “As to how we will develop the project, I can not answer precisely”, says 6470: “Probably, we based on what does not fit 100 percent in today’s techno world”. GHOST303 talks: “For the techno stuff, I work a lot with analogue gear and modulars. Distortions and glitches come natural if you touch knobs and cables”. “Till today, I wonder how it has become possible to become slaves of something as stupid and simple as a drum machine”, 6470 asks himself. GHOST303 reveals: “Actually, I don’t listen to techno very much. It’s just fun doing it”.


Phil Kieser explain: “Studio sessions face to face work better sometimes. Especially in an environment like the Alps: atmosphere, nature, magic. Lots of things to get inspired by. So, in the real time we exchange with our collab pa unique things then happen more likely. We’ve learned this from BXR back in the days when Gianfranco Bortolotti and his artists were working closley together in the Media Records Studios in Roncadelle. BXR don’t have a definitive direction, but we have a vision, which is to put the label back in the spotlight of electronic music, on first planet if you will”.
Where do ideas come from, in BXR home? 6470: “From experimentation and heavy electronic manipulation of sound”. GHOST303: “We do what we love. We are slaves to the modulars and to the sound. It’s this what guides us”.
How do you dissociate techno from fashion and its sounds? 6470: “I do not mean fashion: if I see something I like, I wear it, but if I feel something I like, I do it in my own way”. GHOST303: “I don’t follow trends”. Any names to keep on target? 6470: “Mike Dehnert, Object, Dj Rum, Struction and many others from that scene”. GHOST303: “Climaxim, Continuum Series 1991-1998”.

https://www.facebook.com/bxr.records/

How the work changes: Media Records Genius Bar is a smart working answer

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Undoubtedly a benefit for many, in terms of individual costs of moving and saving time and, in the future, also protection for the environment. We talk about smartworkingThe news is a few days ago: Ferrero confectionery group have been launched the “smart working”, a pilot project that will initially cover a hundred employees of companies based in Italy. One day a week all people work not in the office but at home or in another location as long as it’s equipped and connected. So, it’s basically what the Italian record label, Media Records, has for almost two years now has. The goal is to offer the opportunity to travel less, traffic less and commuting, for more sustainable employment. The “smart working” formula is another slice, coupled with the development of car sharing and the increasingly popular use of public transport.

“This way will make companies, once full-fledged, even more sustainable and dynamic”, explains Media Records CEO Gianfranco Bortolotti that created Media Records Genius Bar last January, a corner reserved at a point of very fashioned and multifunctional dining bar in Roncadelle, town close to Brescia city.“We’ve always been released from the office concept”, continues Bortolotti. “We’ve always had thousands of meetings in countless places and still today we can say we are not slaves of traditional locations. You just have to go beyond your own parameters and look for the result, obviously being increasingly supported by technology, from new online coworking platforms, including Asana and Google Drive platform. So, now we are in the United Kingdom, Japan, Germany and various countries of Italy thanks to an internal messaging system and Whatsapp groups. Documents and even moods are shared this way today. And it will be more and more tomorrow”.

Priority official hashtags
#gianfrancobortolotti #mediarecords #firstplanet #techno #smartworking #work #coworking
www.mediarecords.dance

Media Records at Sònar in Barcelona

A Three days dedicated to electronic dance music in the most infamous biz festival in the world
From next Thursday 15th June to next Saturday 17th June, Media Records and staff will be attend at the Sónar 2017 in Barcelona, Spain, representing the institutional brand of its brand. Sònar is a three days devoted to electronic dance music: it’s a one of the most infamous biz music industry festivals of the world. More than 100 venues, 180 speakers and about 5,000 accredited professionals from 2100 companies and 60 countries around the world. The city will be invaded by thousands of fans of techno, house and much more. The Media Records labels group is ready with own Premium Labels and Main Labels.

The Premium range includes the glorious brands like BXR and UMM and the newcomers Divergent and Neurals. Their goal is to converge interests, attentions, energies and communication linked to Techno Electronic and Trance generes. The sound of the main labels; Heartbeat, Heartbeat Black, EDMedia and Underground, ranges from deep house, house and big room to experimental techno mood.
A new stargate has been created to make own entry into the Media Records Label world: it’s Firstplanet, the compulsory step, the closest approach, the test, the admission to the top of the new international discography.

Firstplanet is the first fully automated e-label in the world: 100% engineered, exploited and enriched with Artificial Intelligence.

Media Records, only Premium Labels and Main Labels

World of Media brands continue to stand out due to their focus. The Media Records labels, of Media Records group, are organizing and dividing into Premium Labels and Main Labels.

The Premium range includes the glorious brands like BXR and UMM and the newcomers Divergent and Neurals. Their goal is to converge interests, attentions, energies and communication linked to Techno Electronic and Trance generes.

The sound of the main labels; Heartbeat, Heartbeat Black, EDMedia and Underground, ranges from deep house, house and big room to experimental techno mood.

A new stargate has been created to make own entry into the Media Records Label world: it’s Firstplanet, the compulsory step, the closest approach, the test, the admission to the top of the new international discography.

Firstplanet is the first fully automated e-label in the world: 100% engineered, exploited and enriched with Artificial Intelligence. For every kind of procedire, from the very first choice of a song which are now numerous, thought the uploads to the final digital deal. This is a big step forward in product management: finally FREE FROM HUMAN INTERACTION.

Media Records, Gianfranco Bortolotti, labels, Premium Labels, Main Labels, Firstplanet, stargate
Info: www.mediarecords.dance